|
Inside AdWords
|
Google's official blog for news, information and tips on AdWords.
|
-
Happy Birthday DoubleClick Search V3
DoubleClick Search V3 is one year old! Over the last year we've focused on:
- Campaign Management
- Deeper Insights
- Bid Optimization
- Better Results
To learn more about a year of DoubleClick innovation, visit the DoubleClick Search blog.
Posted by Allison Sommer, Inside AdWords crew
-
Announcement: Custom alerts will sunset on June 30, 2012
When we first created custom alerts, we wanted to provide advertisers with a way to be notified when certain behaviors or changes occurred in their AdWords account. Over time, we observed that most advertisers wanted to take action when such triggers occurred within their accounts. Many of these actions can...
-
Announcing the next series of Learn with Google webinars!
Earlier this year, we introduced the Learn with Google webinar program, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the...
-
Younger viewers say hello to online video in 2012
As more consumers reach for their smartphones, tablets and laptops for news and entertainment, there’s a new segment of viewers that watch less than two hours of TV per day - the “light TV viewer.” Around 31% of adults 18 to 49 are light TV viewers. And this segment...
-
Celebrate the best in digital creativity with Google+ at Internet Week New York and the Webby Awards
Once again, Internet Week New York is in full force, and we hope that you'll come and join Google+ for some of the festivities as the city’s digital thinkers, from developers to ad agency execs, collaborate on a week of panels and parties:
- IAB Innovation Days: On Wednesday,...
-
AdWords Editor users: Migrate to v9.7.1 before June 12, 2012
As of June 12, 2012, AdWords Editor versions 9.0 and prior will be sunset. After this date, changes made via these versions will not be implemented in your AdWords account. Please download the latest version (9.7.1.) at your earliest convenience, but no later than June 12,...
-
Model bid changes at scale with campaign bid simulator
When we launched bid simulator in 2009, we wanted to make it easy for you to understand the impact of bids on your advertising results. Until now, you’ve been able to access bid simulator at the keyword and ad group level.
To allow you to more...
-
Welcome new AdWords Top Contributors!
This week, the English AdWords Community team is pleased to welcome three new members to the AdWords Top Contributor program: Moshe Avichai, Pankaj Sabharwal, and Scott Dunroe. The Top Contributor program recognizes advanced AdWords experts who have dedicated their time and passion for AdWords to helping other users in...
-
GoMo: Mark your calendar to ‘Hangout on Air’ and learn how to build a mobile site in minutes
Did you know that 40% of mobile web users reported that they’ve turned to a competitor’s site after a bad mobile experience1? With about half of all Americans now owning a smartphone2, it’s time for businesses to meet user expectations by delivering a mobile experience as good as...
-
AdWords Community now available on your phone!
Ever wish you could reach out to other advertisers with just a click, even when you're not behind your computer? We’ve got some good news for you - AdWords Community is now optimized for all web-enabled mobile devices!
Like PPCBossman and many other Community users, you can...
-
Learn about Display Network Advertising with Google AdWords
Join us every Wednesday at 11am PST on the Google+ Your Business page to learn about the tools that Google offers your business. This week, we’re excited to bring you a Hangout On Air about advertising on the Google Display Network.The Display Network is a...
-
Making Search Ads work for businesses with mobile apps
Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today we’d like to share several new...
-
New Changes to Ad Rotation
AdWords currently offers three ad rotation settings: optimize for clicks, optimize for conversions, and rotate evenly. Using the “rotate” setting for ad rotation is helpful for testing new creatives, but when run indefinitely can inhibit advertiser performance and deliver less relevant ads to our users.
Starting next week,...
-
Webinar: Driving Online Conversions with Remarketing
Join the UK Google Online Media Specialist team for a live "Driving Online Conversions with Remarketing" webinar on Tuesday May 1st at 3:00 PM GMT (10:00 AM EST / 7:00 AM PST).
97% of website visitors do not convert the first time they visit. Remarketing can help...
-
Making campaign planning and build-out faster and more accurate
We've been listening closely to your suggestions on how to reduce the guesswork involved with building new campaigns. To help improve the campaign building process, we’re rolling out improvements to the Keyword Tool and Traffic Estimator.
Improvements to the Keyword Tool
To help improve campaign management, we’ve made improvements...
|
Google Nieuws 
