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Official news on crawling and indexing sites for the Google index.

Making more pages load instantly
Webmaster level: All

At Google we're obsessed with speed. We've long known that even seemingly minor speed increases can have surprisingly large impacts on user engagement and happiness. About a year ago we rolled out Instant Pages in pursuit of that goal. Instant...
Sorting and Filtering Results in Custom Search
Webmaster level: All
(Cross-posted on the Custom Search Blog)

Using Custom Search Engine (CSE), you can create rich search experiences that make it easier for visitors to find the information they’re looking for on your site. Today we’re announcing two improvements to sorting and filtering of...

Webmaster level: All

After announcing Webmaster Tools spring cleaning earlier this quarter, it’s time to do the job. There are a few changes coming along: an updated navigation, revamped dashboard, and a compact view for the home page site-list.

Coding guidelines for HTML and CSS
Webmaster level: All

Great code has many attributes. It’s effective, efficient, maintainable, elegant. When working on code with many developers and teams and maybe even companies, great code needs to also be consistent and easy to understand. For that purpose there are style guides. We use style guides for...

Responsive design – harnessing the power of media queries
Webmaster Level: Intermediate / Advanced

We love data, and spend a lot of time monitoring the analytics on our websites. Any web developer doing the same will have noticed the increase in traffic from mobile devices of late. Over the past year we’ve seen many key sites garner a...

Even more Top Search Queries data

Webmaster level: All

We recently updated the Top Search Queries data to take into account the average top position, we enabled programmatic download and we made sure you could still get all the queries that drive traffic to your site. Well, now it’s time...

1000 Words About Images
Webmaster level: All

Creativity is an important aspect of our lives and can enrich nearly everything we do. Say I'd like to make my teammate a cup of cool-looking coffee, but my creative batteries are empty; this would be (and is!) one of the many times when I look...

How to move your content to a new location
Webmaster level: Intermediate

While maintaining a website, webmasters may decide to move the whole website or parts of it to a new location. For example, you might move content from a subdirectory to a subdomain, or to a completely new domain. Changing the location of your content can involve...

Webmaster Tools spring cleaning

Webmaster level: All

Webmaster Tools added lots of new functionality over the past year, such as improvements to Sitemaps and Crawl errors, as well as the new User Administration feature. In recent weeks, we also updated the look & feel of our user interface...

Another step to reward high-quality sites
Webmaster level: All

Google has said before that search engine optimization, or SEO, can be positive and constructive—and we're not the only ones. Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimization includes...

Updates to rich snippets
Webmaster level: All

Today we’re announcing two updates to rich snippets.

First, we’re happy to announce that product rich snippets, which previously were only available in a limited set of locales, are supported globally. Users viewing your site’s results in Google search can now preview...

Five common SEO mistakes (and six good ideas!)
Webmaster Level: Beginner to Intermediate

To help you avoid common mistakes webmasters face with regard to search engine optimization (SEO), I filmed a video outlining five common mistakes I’ve noticed in the SEO industry. Almost four years ago, we also gathered information from all of you (our readers) about...

Upcoming changes in Google’s HTTP Referrer
Webmaster level: all

Protecting users’ privacy is a priority for us and it’s helped drive recent changes. Helping users save time is also very important; it’s explicitly mentioned as a part of our philosophy. Today, we’re happy to announce that Google Web Search will soon be...

Video about pagination with rel=“next” and rel=“prev”
Webmaster Level: Beginner to Intermediate

If you’re curious about the rel=”next” and rel=prev” for paginated content announcement we made several months ago, we filmed a video covering more of the basics of pagination to help answer your questions. Paginated content includes things like an article that spans...

Crawl Errors: The Next Generation
Webmaster level: All

Crawl errors is one of the most popular features in Webmaster Tools, and today we’re rolling out some very significant enhancements that will make it even more useful.

We now detect and report many new types of errors. To help make sense of the...

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